Flip the Funnel. Win Better Accounts.
Stop Marketing to Everyone. Start Winning the Accounts That Actually Move Revenue.
(Flip the Funnel)
We run Account-Based Marketing programs for B2B companies selling into complex, multi-stakeholder deals, where one good account is worth more than 500 average leads.
Your Demand Gen Funnel Was Built for Leads.
Your Business Needs to Be Built Around Targeted Accounts.
(Your Demand Gen Funnel Is Lying to You)
Most B2B marketing teams are optimizing for volume — MQLs, form fills, webinar signups — while sales is drowning in leads that were never going to buy. Meanwhile, the 50–200 accounts that actually fit your ICP and could sign a real deal get the same generic nurture sequence as everyone else.
If your sales cycle is long, your deal size is high, and more than one person has to say yes before a contract gets signed — a lead-based funnel is the wrong tool. You need a strategy built around accounts, not individuals.
How an Engagement Actually Runs
01
Account Selection & ICP Development
Discover → Define ICP (firmographic, technographic, behavioral, outcome fit) → Score & Prioritize → Select Accounts → Align & Activate.
Output: A scored target account list.
02
Intent Data & Signal Monitoring
Capture signals (content consumption, search intent, technographic signals, news/events) → Filter noise → Score by buying stage → Alert on high-intent accounts → Activate outreach.
03
ABM Campaign Build
Identify priority accounts → Segment by need/role → Personalize messaging → Advertise via Email, LinkedIn, programmatic display, YouTube, intent-activated ads → Measure reach/engagement/pipeline influence.
04
1:1 and 1:Few Campaign Creative
Identify high-value accounts/stakeholders → Segment into 1:1 vs 1:Few tiers → Personalize creative → Deliver across channels → Measure and optimize.
05
Sales & Marketing Alignment
Share ICP/targets/goals → Plan campaigns jointly → Execute coordinated outreach → Track engagement/influence → Win together (shared KPIs).
06
ABM Tech Stack Setup & Management
Assess needs → Architect stack → Implement (CRM integration: Salesforce/HubSpot/Marketo/Pardot) → Optimize → Manage ongoing.
07
Attribution & Reporting
Account-level visibility → Pipeline stage tracking → Multi-touch influence → Win rate by tier → Revenue-focused reporting (sourced/influenced pipeline, velocity, win rate).
We don't sell "ABM" as a rebrand of your existing lead gen with a target account list bolted on. We build and run full-funnel programs that treat each strategic account like its own micro-market.
Account Selection & Intelligence
We help you identify which accounts are genuinely winnable and worth pursuing — using firmographic, technographic, and intent data, not guesswork or a list your sales team handed you five years ago.
Orchestrated Multi-Channel Engagement
Coordinated outreach across paid ads, direct mail, LinkedIn, personalized email, sales plays, and web personalization — timed to where each account actually is in its buying journey, not a generic drip sequence.
Sales & Marketing Alignment
ABM fails when marketing and sales run separate plays. We build shared account plans, shared scorecards, and shared accountability for pipeline — not just marketing-qualified accounts (MQAs) that sales ignores.
Account-based marketing strategies that align sales and marketing, engage the right decision-makers, and turn high-value accounts into predictable pipeline.
Target Accounts
500+
Focused campaigns built around your highest-value accounts.
Decision-Makers Engaged
7,800+
Reaching influences who make buying decisions.
Pipeline Influenced
$38M
Creating measurable impact across the accounts that matter most.
Testimonials
Flip Your Funnel
S
“They helped us focus on the accounts that actually mattered. The quality of our pipeline improved significantly.”
Samuel Mitchell
Accounting Firm
M
“Their ABM strategy brought the right prospects to the table. We saw better conversations and stronger opportunities.”
Marissa Lawson
CCO, Nectar Media
G
“Less wasted marketing, more meaningful engagement. Exactly what we needed from ABM.”
Gabriel Roberts
Marketing Director
(Flip the Funnel. Target What Matters)
The account intelligence and strategy that B2B leaders use to identify, engage, and convert
their highest-value accounts.
